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FICCI Frames 2007: MediaE2E evaluates collaboration within the South Asia TV market

Mumbai, 1st April, 2007

The Ficci-Frames 2007 session on ‘Asian TV Market’ addressed a issues such as how the trade of content can be further strengthened amongst the Asian countries. The session was moderated by Content Asia Singapore editorial director Janine Stein, while the participants were Anurag Batra (exchange4media), Anil Wanvari (indiantelevision.com), Atul Phadnis (MediaE2E), Imran Aslam (Geo TV), and Tom Choi (Asia Broadcast Satellite).

“MediaE2E Chief Evangelist and Chief Executive Atul Phadnis gave an overview of the new emerging market within the South Asian market. According to him, among the seven South Asian countries, India and Pakistan have a huge untapped market for television where the television penetration is just about 50 per cent. The television penetration in India is 51 per cent, it is 55 per cent in Pakistan, while it is 85 per cent in Sri Lanka, he said. He also indicated that there was a huge opportunity for Indian firms to collaborate with those in other South Asian markets in areas of content, technology, training and talent.“
(exchange4media.com)

“MediaE2E chief evangelist and CEO Atul Phadnis says that in India and Pakistan there is a lot of potential in terms of selling television sets. He spoke about the scene in South Asia. “Cricket, films and music travel the most across the region. One problem is that of regulation. This is often aimed to prevent content dumping. Sri Lanka has a law that requires a channel to pay Rs. 90,000 cess for each half hour of a dubbed Indian show. The aim is to give local content a thrust. One area where countries can cooperate on is that of technology. Another is that of training. They can also reach agreements in terms of sharing talent. Content collaboration is the recipe for success.”
(indiantelevision.com)