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MediaE2E on board as CASBAA′s managing and marketing partner for its TV Advertising Awards

10th June, 2007

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MediaE2E would be managing and marketing the CASBAA′s TV Advertising Awards for India and South East Asia this year.

In October, the Cable and Satellite Association of Asia (CASBAA) will honor the exceptional work of the creative agencies and broadcasters in appreciation of the best advertising on TV in 2007. The CASBAA awards represent the most prestigious, and arguably the toughest commercial TV advertising competition in Asia.

This year′s CASBAA TV Advertising Awards are a celebration of all that is best about TV advertising in Asia Pacific. The awards are recognizing the creative talents of individuals and teams within the industry for the fourth year in a row. The event will take place on Thursday November 1st at the Academy for Performing Arts as part of the annual CASBAA Convention in Hong Kong.

The CASBAA Awards were created to promote the best achievements of advertising and creative excellence in Multi-channel TV in Asia Pacific. The CASBAA Awards represent the true spirit of creative excellence by recognizing commercials and sponsorships in all languages, from every corner of Asia.

The awards are looking beyond the backbone of traditional TV commercials, to the creative use of commercial messaging including brand integration, interactivity, and integrated sponsorships. This year for the first time CASBAA are launching a special award for the best creative work from Pay TV channels in a new category ′Best integrated campaign by a Pay TV station′