> news archive

India Radio Forum 2007: MediaE2E′s CEO conducts a CXO panel discussion

5th June, 2007

MediaE2E's CEO conducts a CXO panel discussion at the India Radio Forum 2007. The industry leaders gave their perspectives on some of the most pressing issues facing the Indian Radio Industry. The panel explored some of these hot topics:

Differentiate or die! Will radio become a blind spot for advertising agencies if we don′t offer more programming options? Is the risk too great to try or will it be fatal if we don't?

Finding revenue on radio: Now that you′ve got your licenses, show me the money! Having moved from business projections to the real world, what are realistic expectations for revenue growth and profitability in the next three years?

The manpower crunch: the shortage of people in a people business. What steps need to be taken now to ensure we attract the best talent available in order for the industry to grow?

Radio as a challenger medium to TV and newspapers? There is money out there but radio is not attracting its fair share. How much is it a lack of education versus a currently unattractive marketing proposition?

Radio′s role in tactical marketing strategies? Who is currently maximizing reach with their radio spend? And what can be done to build on these success stories?

Harnessing the power of radio: Why are ad agencies ignoring the medium?

Merger Mania. Is it a case of ′when′ not ′if′? What opportunities would a more consolidated industry have - if any?

The importance of radio for youth marketing? The FM radio demographic is young. How can we turn that into a real commercial advantage?

Using radio as a means of social change? Given the unique accessibility of radio how can it be used for positive social change?

Royalty payments. Should we follow traditional calculations for royalty or is there a fairer model for both sides that is better suited to India?


The panel included names like

Abraham Thomas, COO, Red FM

Anil Srivatsa, COO, Radio Today

Apurva Purohit, CEO, MBPL, Radio City

Nandan Srinath, COO, Radio Mirchi

Raj Gupta, Chief Strategy Officer, Lintas Total

Rajeev Nambiar, President/CEO, Hello FM

Tarun Katial, COO, Big FM