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"MediaE2E and Veveo ink pact for Video search"

Mumbai, 29th January, 2008

MediaE2E Announces Integration of Veveo’s vTap Web Video Discovery Service to its TV Program Guide Service -- Zipazap.com

Mumbai- India – January 29, 2008 -- MediaE2E, the company that runs India’s largest TV Program  Guide service today announced that it has  reached an agreement with Veveo Inc., a technology company that delivers the full power of Internet video discovery to users, to offer its vTap ™ web video application as a service in its Indian TV Program Guide web site – Zipzap.com.

“As we launch video services on Zipazap.com by early 2008, vTap is a vital addition to our plans. We hope to unleash a wider and richer video search experience for our users through vTap” said Atul Phadnis, CEO, MediaE2E.

Zipazap is India’s largest TV Listings and Program Guide service that was launched in early 2007. Zipazap has close to 300 Indian TV channel schedules and thousands of program listings. MediaE2E serves its TV Listings and Program Guide to millions of users through its multi-platform solution that include Online, Mobile, IPTV, DTH and Cable. While ZipAZap.com and wap.zipazap.com are the online and mobile TV Program Guides, MediaE2E is also powering millions of Set-Top-Boxes in India across all key TV Operators with its TV Listings.

vTap is web video discovery service that enables consumers to quickly and easily search, discover and view hundreds of millions of web videos -- from all over the Internet – and play it on their mobile phones, desktops and TV’s. vTap makes it easy for consumers to find the video they they’re looking for with very little effort because there’s no need to enter full words or sentences to tell vTap what they’re looking for.  A few characters is all it takes. This makes it super easy to search the Internet for any video on any device; even one as limited as a mobile phone keypad.  vTap also arranges results and allow devices to display them in a way that makes it easy to browse and select the desired video clip.

“Today’s consumers expect to find content of interest to them from anywhere they are on the Web with just a few clicks. Veveo’s vTap widget provides Web publishers a way to very easily embed a powerful web video discovery tool right on their own web pages. We expect embedding the vTap widget on MediaE2E’s TV Listings and Program Guide web site - “ZipAZap.com” will enable its users to find web videos on topics of interest to them right when they are looking for TV programs on these topics”, said Satya Ramaswamy, Director of Strategy and Business Development at Veveo Inc.   

About MediaE2E                   
MediaE2E is a media services company offering specialist solutions in the Television Broadcast arena. MediaE2E’s core offerings include ZipAZap – India’s largest multi-platform Television Guide as well as Biz-MAPS, a powerful Business Intelligence Application for TV Ad Inventory Pricing and Revenue Planning.
MediaE2E’s TV Listings and Electronic Program Guide are accessed by millions of Indian TV viewers across Online, Mobile besides Set-Top-Boxes of IPTV, DTH and Cable services. The online TV Program Guide service - ZipAZap.com, has a host of features for TV viewers including mobile reminder alerts, advanced program search and personalization. MediaE2E’s clientele are blue-chip media corporations and telcos including STAR TV, Zee Network, Bharti Airtel, Discovery, Hathway, WWIL among others. For more information on MediaE2E please visit www.mediae2e.com

About Veveo  
Headquartered in Andover, Mass., Veveo ™ brings the full power of Internet discovery—including searching, discovery and viewing—to consumers with its vTap service.   vTap.com is the video discovery network that enables consumers to view, share and discover all their favorite web videos anytime. Consumers can join vTap by creating a personalized profile at www.vTap.com .  vTap is  also available for mobile devices at http://m.vTap.com.   Veveo is actively working with TV providers, mobile operators, consumer electronics manufacturers and content creators to deploy its vTap solutions. Veveo is backed by venture funding from Matrix Partners, Northbridge Venture Partners, Norwest Venture Partners and OmniCapital Group.  For more information about Veveo, please visit http://corporate.veveo.net.  For more information about vTap, please visit www.vTap.com